Sponsorship can be considered as an advertising strategy, and a source of income for your sports club. For most clubs, the clubs need the existence of sponsors to achieve that extra, which many times directly influences the survival of the club. However, it should be noted that sponsorship not only benefits you as a club, but the sponsor also benefits.

What is sports sponsorship?

But what is sponsorship? Sponsorship consists of an agreement between two persons (natural or legal), in which it is intended to obtain income or financing by one of the parties in exchange for advertising the other person or their brand.

In this case, we refer to sports sponsorship , which is nothing more than a strategy for sports clubs to improve their visibility and retain their audience. The process consists of associating the name of your club with an entity that supports the club. Sponsorship will be much more effective if values ​​are shared between the brand and the club.

sports sponsorship is based on the link of different elements closely linked to sport with a specific brand: athletes, clubs, competitions or sporting events.

You may be interested in this post, where we talk about the different types of sports sponsorship that exist. Or this one about Triathloners, where they explain the 3 steps you have to follow to get a sponsorship.

Sports sponsorship as a source of income

Regardless of the sponsorship modality, it is clear that it will always be a good way for your club to increase its income and thus compensate for the expenses involved in the proper functioning of the club.

With this method of fundraising you have the advantage of being able to associate the image of your club with an entity, company or organization that is influential in the world of sport. Sponsorship can open the door to different types of opportunities

In relation to the importance of the income generated by sponsors, in this other post we tell you other tricks to save money in your sports club.

Why sponsor a sports club

You may wonder why a sponsor should invest in your club, money, species, or any other type of sponsorship.

One of the main reasons is the increased visibility. A local sponsor will sponsor the village club and get people who follow the club, know and have constant stimuli from the business. Either by seeing it on the kit, billboards, web and social networks or media.

Another key factor in deciding to sponsor a sports club is the transfer of values. Companies are recognized if they invest in sports clubs that promote values ​​such as teamwork, commitment, effort, sacrifice and perseverance.

Finally, sponsors help a club without means to move forward. And that is perceived by its clients and society in general. People tend to thank brands for their financial “effort” in favor of sport.

In short, look for sponsors. It is a long-term investment.

Sponsors play an important role in the world of sport, allowing clubs to invest in really important things. But it is not easy to find the ideal sponsors for your sports club. Sometimes it will be difficult to convince them. Other times, they won’t fit the image or values ​​of your club. But once you find them, the benefits between sponsor and sponsored are indisputable.

Whether your club is just starting or has been around for a while, we encourage you to look for sponsors for your sports club. Here you have several web pages where they can help you in looking for your sponsor. What are you waiting for?